Shuffle start-up

Problem

The adaptation of guests in Dubai, where a different mentality, culture, language is a complex process, this needs a solution. DET qualified only 2% of establishments as high-level, the rest require a solution to go beyond 98%. The problem of loneliness is on the second place in the world in terms of globality and is still not solved.

Decision

Shuffle was a smart pocket guide to the region - a friendly interface and an understanding of what its user wants. The application gives an incentive and opportunities to progress the entire niche of leisure and entertainment. Shuffle has become a system that socializes people by connecting them online and taking them offline.

Technology stack

What we have done

Mobile

Desktop

Flutter

Ui-kit

Atomic Design

Backend Driven UI

Backend

Node.js

AWS

Redis

rabbitmq

Kafka

Kubernates

SQL

Mongo DB

Big Data

Google Big Query

AWS Redshift

Analytics

Building an application architecture using the flowchart method based on user experience analysis

Also

They brought to light an idea, thought it through, embodied it in text, design, structure. Packed. From zero to one hundred percent uniqueness. We have developed a unique interface, thought out the global structure of the application. We found the problems of the markets and created their solutions through the application. We have implemented original chips and social utilities.

We have completely packed the project. We have created a design mock-up of the MVP. We worked out the presentation of the project, pitch jack in two languages. We made a promo video in two languages. Further, the project can easily go out to raise funds, attract the attention of investors and partners.

Analysis of competitors showed why the problems we formulated still exist. The interface and functionality of competing applications have become key factors to start from, because these are the main points where they sag.

Design

Next, the primary concept of the application was developed, in which everything that was written above was collected: the key idea of the product and its solutions to problems for users; the principle of the application; description of presentation and style; core capability pool

Started designing. It was necessary to think over the main user paths through the application, navigation. Everything to make it as convenient and easy for the user to use it. We knew what to focus on, because this was not taken into account by competitors in the market. Subsequently, the concept was reworked into a clear structure by the formation of block diagrams.

Based on the structural block diagram of the application, we create a primary prototype, where the potential architecture was reflected. Together with the team, they evaluated and analyzed it, made additions and submitted it for revision.

We implemented the MVP version so that you can quickly and realistically experience the functionality and convenience of the application. Based on it, it is easier to figure out what changes need to be made to the architecture and navigation. Also, this version will easily show third parties (for example, investors) how the application works, without the need for full development costs.

Development

1

First

Project planning and requirements

2

Second

3

Third

4

Fourth

5

Fifth

6

Sixth

7

Seventh

8

Eighth

9

Ninth

TDD

methodology

Stack

Flutter

Dart

Node.js

AWS

Platforms

IOS

Android

Working hours 440

Digital

branding and warming up in social networks

purpose: to develop and warm up the target audience of the application, to attract attention to the brand and events

development of the concept of conducting (warming up to events, thematic entertainment content, step-by-step disclosure of the potential of the application)

creating a content plan

creating creative posts (unique design, copywriting, video content)

launch of targeted advertising, cooperation with bloggers, purchases on target sites

communication with the audience

event marketing

purpose: PR of the app brand and increase awareness

creating merch and brand attributes for events

organization of themed parties and business conferences under the auspices of the brand

cooperation and placement in the media

presentation of the MVP product during the events

the launch period is 2 months

the number of events is 5

the total number of visitors is 2453

the launch period is 2 months

the number of events is 5

the total number of visitors is 2453

digital-promotion

purpose: to attract users to install the application

by the stage of promotion, we have long had a well-developed portrait of the target user from several segments, on the basis of which the main targeting settings in the selected digital tools were formed.

In parallel, promotional materials and reagents for ad impressions were developed in the corporate style of the application.

the launch period is 3 months

budget - 13 000 USD

downloads - 64,6K

CPI (COST PER INSTALL) - 0,20USD

the launch period is 3 months

budget - 13 000 USD

downloads - 64,6K

CPI (COST PER INSTALL) - 0,20USD

Production

Made a promo video

tricky thing

Screen capture. Formation of the text under the video row. Professional voice acting.
Thanks to this solution, we show your future product to investors and other users as efficiently as possible