Gifts online store

Problem

Our client's product segment has seasonal specifics, so one of the key problems in the niche is a sharp surge in competition. It is extremely difficult to stand out among the masses and adapt quickly in an active competitive environment

Decision

After conducting a global audit of the target market, we have identified 4 key areas that need to be addressed in our client's future internet marketing strategy: unique branding, a simple and optimized administration panel for making instant updates, more dynamic content, and a streamlined navigation system.

Technology stack

What we have done

Mobile

Desktop

JavaScript

React.js

JavaScript

UX/UI

Webpack

Node.js

Express.js

MongoDB

Docker

SSL

Figma

Python

Google Analytics

SEO

Google Merchant Centre

Redux

Miro

FaceBook ADS

Keyword Planner

Analytics

- Collection of information and its analysis. We collected all available information about the current online store and analyzed existing data (number of orders, revenue, number of site visitors, competitors, etc.).

Evaluation of the functionality of the site. Site health check, usability and UX/UI design assessment, user form functionality check.

They brought to light an idea, thought it through, embodied it in text, design, structure. Packed. From zero to one hundred percent uniqueness. We have developed a unique interface, thought out the global structure of the application. We found the problems of the markets and created their solutions through the application. We have implemented original chips and social utilities.

We have completely packed the project. We have created a design mock-up of the MVP. We worked out the presentation of the project, pitch jack in two languages. We made a promo video in two languages. Further, the project can easily go out to raise funds, attract the attention of investors and partners.

Analysis of competitors showed why the problems we formulated still exist. The interface and functionality of competing applications have become key factors to start from, because these are the main points where they sag.

Design

Fine work has been done here in creating a simple and intuitive interface for different target audiences. When creating the design, we adhered to festive colors - orange and red shades on a light background.

We have diluted the whole thing with convenient product cards and categorizations. Real photos in high quality were used in the layout so that the user understands exactly what he will purchase

as a result, it turned out to be an excellent and convenient commercial tool that will function for a long time and benefit its customers.

Development

1

At the development stage, our team pays special attention to the choice of technology stack. What does the choice of programming language, frameworks, libraries, CMS, etc. include? We implement the most appropriate tools to increase the efficiency and speed of development.

2

BEM

technology

Stack

JavaScript

React.js

PHP

MySQL

Express.js

AWS

Docker

SSL

BEM

Python

Google Cloud

Redux

Bootstrap

Platforms

Tablets

Mobile

Desktop

Working hours 120

Digital

According to the standard, we have already set up SEO optimization of the site. Two tools were chosen primarily to promote the Internet market for the season: FaceBook ADS and Google Merchant Centre. The products of the market are gifts and it was important to reflect them visually.

We need to export our website products to Google Merchant Center, which is easy to implement due to our built-in system. We promoted individual product cards on Google to increase conversions by displaying the price and leading users to the relevant page.

Instagram Facebook and Instagram ads were launched in parallel. The preparation process was divided into creating attractive creatives and reflecting the portraits of the audience on the targeting parameters.

We launched massively targeted traffic exactly at the beginning of the season, ahead of many competitors, which the client failed to do earlier. We recorded the progress of sales volume growth compared to the previous period - by 68%.

Members

Alexander Zasedatelev

general manager

Doniyor Murodkulov

Flutter Developer

Alexandra Kotkina

UX/UI designer

Eldar Gulamov

marketing specialist

Roman Kores

Senior flutter coder / Team lead

Ilya Molokow

Fullstack Developer

Reviews

Yuri Naubin

I'm very satisfied with the creation of our gift-selling website! The developers did an excellent job, creating a beautiful and functional site that makes it easy for users to find what they need. Sales have increased and our customers are happy. I highly recommend this team!