ChiliIt service service
Problem
the main problem was clear after the question “tell me what you do?”. guys from the IT sphere, they specialize in selling software for identifying site visitors. with such complex products, the problem is always the same - how to convey to a potential client what kind of product and why he needs it. with their previous version of the web service, this failed badly
Decision
this time we had to do the impossible: show the complexity of the product in a simple language for the user. the solution to this problem was found in a point analysis and elaboration of the structure of the future web service, in a competent UX, which was connected by several specialists and in marketing copywriting
Technology stack
JavaScript
Express.js
Figma
SEO
PHOTOSHOP
Miro
HTML/CSS
JQuery
Vue.js
copywriting
MongoDB
NoSQL
Git
Webpack
Node.js
Google Analytics
Google ADS
email newsletters
Miro
Keyword Planner
01
Analytics
The key problem - the difficulty of communicating the essence and benefits of the product to the target consumer, was clear even at the start of work. From the height of our experience, we can do it. The next step was to penetrate into the depths of the problem and disassemble it into molecules, as well as work out additional nuances.
After analyzing the interaction and activity of visitors with the current page of our clients' web service through Google Analytics, we made sure that in 80% of cases the user who went to their site did not understand what was happening on it and how to act. Each web product should have an internal conversion funnel. The guys had it too, it was reflected incorrectly, so there was a house.
In total, the main errors that were detected during the audit: weak site structure and poor placement of information unoptimized or slow pages that degrade the user experience and the ranking of the site in search engines. overload of unnecessary text information incorrectly configured metadata and tags, which negatively affects the SEO optimization of the site HTML and CSS code validation errors faded design that leads to a decrease in user activity low loading speed of site pages insufficient work on search engine optimization (SEO)
02
Design
The design concept was based on the use of white in combination with purple shades, which symbolize elegance, intelligence and sophistication. We also used vector graphics, which allowed us to achieve maximum clarity and precision in the details of design elements. The design is thought out to the smallest detail: each element was designed to provide easy and quick perception of information and enhance the effect of using the product.
In general, our design reflects not only the basic principles of the brand and its values, but also takes into account the interests and expectations of the target audience.
03
Development
1
At the development stage, our team pays special attention to the choice of technology stack. What does the choice of programming language, frameworks, libraries, CMS, etc. include? We implement the most appropriate tools to increase the efficiency and speed of development.
2
Stack
HTML
CSS
JavaScript
React.js
UX/UI
Webpack
Node.js
Express.js
MongoDB
Git
Agile
Postman
Sentry
Platforms
tablets
mobile
desktop
Working hours 110
04
Digital
The sale of software for identifying site visitors is a complex and narrowly focused product, with which it is easy to miss the audience when promoting. Therefore, 3 main tools were initially selected: Google ADS search advertising, SEO and email newsletters.
Clearly formed low-frequency and high-frequency semantics for Google ADS based on the portrait of the target audience and their needs. We have set up spot advertising. Thus, we received a high percentage of net leads who understand what they want from the target product. The growth dynamics after the launch was 88%.
The email marketing process has also borne fruit. Based on the portrait of target segments, a database of target companies for mailing lists was formed. We developed an offer and put it into operation. In the range of 15-20% of all those who received the offer, we achieved the first contact. The final conversion rate for customers was 7-10%. At low cost and capacious lines.
Members
Alexander Zasedatelev
general manager
Yesset Zhussupov
Full Stack Developer / DevOps / AI Enthusiast
Igor Ivanov
Lead Software Engineer
Eldar Gulamov
marketing specialist
Ruslan Rasulov
Fullstack Developer
Stanislav Makarov
UX/UI designer
Reviews
Yakob Jilin
We were pleasantly surprised by the quality of the service developed by the team for the sale of equipment. Intuitive interface, high-quality support service and real-time problem solving - all this confirms their professionalism. We recommend it for the development of services related to sales."
